The FREE HUG Campaign

Thats a brillant piece of communication , in an age where in we are busy pouring in million of dollars in doing just the right thing in advertising and achieving everything that's stale, old and expected.
Here is this guy who whith just one fucking hug is making so much difference.

Every brand, every product or comunication has to be like an hug,
Any kind of hug compassionate, passionate, friendly, light, warm, tight etc etc....

BUT JUST LIKE A HUG!

You can watch it here; http://www.youtube.com/watch?v=PpzkHhgcZG4&mode=related&search=